In 2024, approximately 88% of professionals in India are contemplating changing jobs, marking a 4% increase from the previous year, as per research conducted by LinkedIn. The job landscape is evolving, with certain roles experiencing significant growth. The top three fastest-growing jobs in India are closing manager, influencer marketing specialist, and design specialist, all with growth rates exceeding 79%. Additionally, roles such as drone pilot, recruiter, creative strategist, and political analyst are on the rise. Notably, there is a noticeable demand for sales-related positions like sales development representative, demand generation associate, growth manager, and client advisor.
The study, which surveyed 1,097 professionals, revealed a shift towards the growth of roles in design and creativity. Job search activity on LinkedIn increased by 9% in 2023 compared to the previous year, with professionals seeking better work-life balance (42%) and higher wages (37%). Nearly 8 in 10 Indian professionals express a willingness to explore opportunities beyond their current industry or role.
For recruiters in India planning to expand their workforce in 2024, learning intent and work experience are crucial considerations. A significant 76% of recruiters prefer candidates with the exact experience required for the role, emphasizing specialized expertise over transferable skills. The top five skills recruiters are currently seeking include problem-solving abilities (31%), AI skills (25%), critical thinking (22%), communication skills (21%), and IT & web skills (20%).
Companies are focusing on skilling and learning programs, growth opportunities, and flexibility to attract and retain employees. Approximately 59% of organizations plan to emphasize career advancement and skill-building opportunities to attract top talent.
The impact of AI is evident in the shifting skill requirements sought by employers. As AI and automation continue to influence industries, 98% of companies have adjusted their criteria for job candidates. About 54% of organizations are providing hands-on experimentation using generative AI tools, and a similar percentage are establishing new teams dedicated to the implementation of generative AI, such as L&D teams and chief technology/AI officers. This AI-driven transformation is driving the need for upskilling and training, with professionals finding it challenging to keep pace with the rapidly changing skill requirements in certain jobs.
